Google to become Alphabet Inc - GOOGL up 7% AH

Big change at Google The news has pushed GOOGL up 7%.

 

Yeah I saw that.. up 7% on a name change... completely logical!

(there's probably some tax sheltering or other MONEY-related thing going on)

 

Saying you are going to "A-B-C someone" on the web doesn't have the cache of "googling" someone.

 

No matter the tax implications, quite stupid to ditch a top 5 world name brand for something as stupid as Alphabet

1) Apple
2) Coca Cola
3) Google
5000000) Alphabet

 

There have been classic boners by top management before. This might be another.

 

New Coke anyone?

https://en.m.wikipedia.org/wiki/New_Coke