How Black Rifle Coffee Company Made Itself One of the Right’s Biggest Brands

Discussion in 'Politics' started by dealmaker, Feb 13, 2021.

  1. dealmaker

    dealmaker

  2. They did it by not giving a fuck about what radical left outlets like motherjones has to say.
     
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  3. Cuddles

    Cuddles

    nah, they tapped into white aggrievement angst. Dime a dozen grifts like those all over youtube and the like.
     
  4. jem

    jem

    What is white aggrievement angst according you?
    Is it desire to have our entire country follow the rule of law according to the U.S. Constitution?

    Disclosure... I know nothing about the coffee as I have only been a coffee drinker for about a year.



     
  5. Mercor

    Mercor

    white aggrievement angst = Liberals to society's institutions
     
  6. Sounds like good coffee. I'm going to have to try some.
     
    traderob likes this.
  7. I guess the fans felt they were not extreme and militaristic enough for them...

    Black Rifle only sells coffee, brewing equipment, and branded clothing, but has still managed to carve a valued niche in the online gun world. But that position was put at risk in late 2020, when the company quickly issued a public statement distancing itself from Rittenhouse, triggering condemnation from hardened segments of the online gun community. Many decamped to Stocking Mill Coffee, an “even more extreme brand,” according to Noel. “Coffee became this bizarre stomping ground of infighting,” he says.
     
  8. Cuddles

    Cuddles

    "extreme". As long as these LARPer clowns keep their guns off the streets and rant about their macchiatos instead, I'm fine with them overpaying for coffee.

     
  9. traderob

    traderob

    Last edited: Feb 16, 2021
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  10. #10     Feb 16, 2021
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