The zombie media site that just won’t die: Gawker once ran a story about Bustle CEO Bryan Goldberg under the headline “Who Gave This Asshole $6.5 Million To Launch a Bro-Tastic Lady Site?” Little did it know he would buy it for seven figures just two years later. After he bought it and announced big plans, Goldberg abruptly shut it down before he even re-launched it. This story offers a close examination of what happened at the new almost-Gawker, while also revealing a great deal about a man who appears to know what he wants but isn’t exactly sure how to get it.(Esquire) “The demise of Gawker has been one grotesque irony after another.”