http://finance.yahoo.com/news/apple...-chiefs-leave-company-212250126--finance.html even it's own executives believe the company is plateauing, i'd be doing a big gulp if i were long :eek:
so many people seeing it lower? if by so many people you mean me and a few others here on ET? everywhere you go the headlines are screaming now is the most opportune time to buy apple. nearly no professionals are calling for a lower apple.
ET sentiment is also long apple. the amount of kool aid drinking apple lovers on this site far outweigh the few of us that think the run is over done and people will begin to realize they don't need to ugprade their iphone, ipod, and ipad every year with the newest model, which are all essentially the same product with just different sizes. At home, do you have a small microwave, a medium sized microwave, and a large microwave?? even though you could probably make an argument that each one would have a use, is it really necesarry to have all 3?
If I want to short something I got much better companies to do so, don't see the need to short strong companies with strong books.