A while back I mentioned that the Trump campaign is beginning to become strapped for cash while the Biden campaign is breaking records. The results of this Biden is now outspending Trump in on air advertising. There’s another discussion to be had about advertising and what works - radio, television vs online. During the primaries Buttigieg showed in a close election where energizing voters outside of major metro markets, tv advertising was the most effective. Or at least that was my take in the reviews.
It's not all pretty for Joe though. We know that there will be heavy advertising for Joe because he has no presence in real life out on the trail. Their strategy is to just keep running out the clock and keep throwing ads at voters. Maybe it will work. Maybe not. Just sayin there is an ugly underside to why Joe will outspend or is outspending in advertising right now.