The CEO of SafeMoon is John Karony, a former analyst for the United States Department of Defense.[4] To Do: Arrange celebrity endorsements, social media hype. According to Vice, between March 14 and April 21, 2021, SafeMoon increased in value by 23,225% following celebrity endorsements from musicians Lil' Yachty and Nick Carter and YouTuber Logan Paul, social media hype, new exchange listings, and retail investors. At that time, Vice said that "cryptocurrencies like Safemoon still have no real-world use."[10] In May 2021, SafeMoon announced making a presentation to The Gambia to provide "technology for innovation and learning purposes".[11][12] In June 2021, the project began beta testing of the SafeMoon wallet.[13][14] The app was released on Google Play in September 2021[15] and the App Store in October 2021.[16] In December 2021, SafeMoon released Version 2 (SafeMoon V2), an updated version of the SafeMoon contract.[17] SafeMoon has announced plans to launch its own blockchain, cryptocurrency exchange, hardware wallet, and macro Internet of things infrastructure on its own blockchain.[18][19][4]